Compaints on Social Media are a Good Thing. No, Really!

I have had conversations with past clients who resisted participating is social media because it posed a potential pr/customer service risk.  This article for MSNBC is one of many just like it.  These savvy and successful business people recognize the power of social media but fear the lack of control.  Burying your head in the sand isn’t a way to solve this problem.

Business owners big and small must start participating in the conversation about their brand.  This doesn’t mean a single location family owned resturant should start paying for Radian6 social media monitoring, but they can participate, here’s how to start.

Small Business First Steps into Social Media

1. Search your business name in Google, Yahoo, MSN Live and Ask.  Is your website at the top or at least the first page?  Are your competitors present?  If you can’t find yourself or your competitors outrank you it is probably time to get some professional help.  If your business appears you are ready to dig a little deeper.

2.  Start searching major social bookmarking/networking sites for your brand. {a starter list of the major sites can be found at the end of this post}  If you can find your brand you need to take stock of weather these are good or bad comments.  Whether the sentiment as good or bad there is work to be done here in the near future, but that is another post.

3. Start searching these same search engines and social networking sites for your industry specific keywords.  Without getting into keyword research you can just use some common sense.  For example:  If you are a day spa in Fort Worth, TX start searching (and keep a list) of Day Spa, Fort Worth Day Spa, Facial Fort Worth Texas and a few other combinations.  Are you coming up on the front page or are your competitors?  You get how important this is I am sure; if you don’t, email me and we can quantify how many people are searching on your “common sense” terms in your area.

Future posts will deal with what you should do with these results.  Don’t be afraid of knowing the results.  Yes it will add to your already busy schedule, Yes they might be bad results.  People complain about service in a lot of different ways, view the compaints as an oppurtunity just as if they had approched you at your place of business.

Search Engines:  Google, Yahoo, MSN Live, Ask, Aol.

Social Bookmarking and Networking: Digg, Myspace,, Delicious, Furl.

Extra Credit Sites:,,, mapquest,,,


0 Responses to “Compaints on Social Media are a Good Thing. No, Really!”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: