Posts Tagged 'Twitter'

How to get your organization to use social media.

Many organizations haven’t delved into social media yet; you are not alone.  You have probably read some guides telling everything you need to know on how to get started but while it is easy to write down the five steps to using social media it is exponentially  harder to actually get started or convince decision makers to spend time or money on it.

So, what do you DO now?  

Start with your personal social media brand.  Get on LinkedIn, Facebook and Twitter and start listening. This will give you personally a presence and help make you more comfortable selling social media to your organization.  It might even give you some real world examples to share with your organization.  This is the Twitter sign up page. You will need a username (use your real name so your firends can find you easily), a password and your email address.  After you sign up go to http://www.twitter.com/ryanpaulsmith and click follow.  Then underneath the “what are you doing” type in “@ryanpaulsmith Hey Ryan, joining twitter after reading your blog”.  I respond and your life will never be the same again……

Second, start small.  Get a Twitter account for your company. Don’t try to invest the time it takes to run a good blog (even poor blogs take time and energy, ask me!) or even to get a branded presentable facebook page.  Twitter will give you a presence, a voice and a way to interact.  This interaction will allow to gain insight to guide which next steps are right for your specific situation.

Advertisements

What is a Tweetup?

http://twittonary.com/

If you are new to Twitter or not even on twitter yet, this site is for you.  Those kids in the advertising meeting kept talking about Tweety Bird but never Sylvester, this site is for you.

James Dickey’s Ten Commandments of Twitter

http://jamesrdickey.com/2008/12/the-ten-commandments-of-twitter/

This is a great post of some guidelines that let you know if what you are doing or planning on doing on Twitter will be accepted.  

This is my favorite set of “rules” for the beginning Twitterers.  These guidelines will get you started in the right direction, especially the first rule.  Not everyone will use twitter the same, some celebrities will follow very few but have tens of thousand of followers while using twitter to broadcast more than have a conversation.  Others will not be interested in how many followers they get as they will be using Twitter to communicate with a small group of “real-life” friends.  

Because social media is so new there are rooms for many different styles; don’t let someone tell you you are doing things the wrong way before they know your goal!!

Who should you follow on Twitter?

Finding the right people to follow on Twitter can be a daunting task for the beginner.  This post is intended to provide the new Twitterer with a few tools and techniques to help them on their way.

First step is to follow some twitter giants like @JasonCalacanis who has over 44,000 followers and follows over 52,000. Others can be found at http://twitterank.com under their Top 50 Twitterers. People on that list are doing something right and it can help to figure out what is working and how people are using Twitter.  

A fun method is to find celebrities like @lancearmstrong, who gives his 13,000 followers a rare look behind the curtain as he trains for his next Tour de France.  His followers get nuggets like where he is training, who he spends time with and immediate notification of when he is peeing in a cup for anti-doping control.

Search.twitter.com is a very useful tool in finding people to follow. There are endless ways to search but the following are a few techniques I use.

1.) Hashtags are the pound sign (#) followed by a short series of letters that signifies an area of interest.  By entering this at search.twitter.com you can see the “stream” of people talking about that area.  Some examples are TCOT and TLOT, the Top Conservative/Liberal On Twitter. If you would like your tweets to be included in the stream simply include the hashtag in your tweet.  (this will be covered further in how to gain followers)

2.) Searching a keyword can lead you to people tweeting about that subject.  Searching “social media club” might lead you to @chrisheuer the founder of the Social Media Club.

3.)I like to mix geography with a keyword, for example, searching “social media club dallas” would lead you to @vargasl who is involved in the local chapter.   Or searching “Christmas in Grapevine, TX” would lead you to @grapevinegurl who tweets about Grapevine for the visitors and convention bureau. 

Brands you are interested in are an increasing good follow as more and more embrace twitter.  @zappos leads the way, especially if you like shoes.

These techniques will get you started in developing your own style of how many people you will follow and what tool you will use to manage your stream as it grows.

Twitter On!